- Client
- Echo
- Role
- Campaign, motion design
- Sector
- Consumer electronics
- Year
- 2026
Echo
Edges shape perception
edges define everything
Echo plays a single note precisely — every frame earns its edge.
Echo’s launch campaign had to land a single idea across twenty placements without repeating itself. We built a motion grammar — entry, hold, exit — so that any medium could carry the same beat at its own tempo. A three-second bumper and a two-minute film use the same verbs. Recognition is instant; repetition is avoided.
“We kept the rule of one idea, one beat, one exit. Everything else followed.”
By the numbers
- 20
- placements
- 1
- motion grammar
- 94%
- unaided recall
Credits
- Agency
- Saints Studio
- Year
- 2026
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