- Client
- Bloom
- Role
- Editorial site, art direction
- Sector
- Publishing
- Year
- 2026
Bloom
Feeling over function
form follows feeling
Bloom opens with colour — risograph textures read as paper online.
Bloom is a reading experience that trusts its reader. We stripped navigation down to what a scroll position can signal on its own and let the typography carry hierarchy. The result is editorial pacing — spreads that breathe, pull-quotes that interrupt, images that land on their own beat. Performance and feeling were designed in tandem: the page is fast because it does less, not because we hid what it does.
“It reads like print, but only a screen can do what it does.”
By the numbers
- 2.1s
- median read-to-scroll
- 68%
- completion rate
- 12
- editorial spreads
Credits
- Agency
- Saints Studio
- Year
- 2026
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